Do you use Yahoo! often? To be honest, the last time I was a Yahoo! addict was back in 2003, which was… 9 years ago? Either way, Yahoo! is still a very important player in the field, and it seems like it’s going to drive a wedge into its relationship with Microsoft, because Facebook and Yahoo! have been reported to be in the middle of talks on how the “two companies can work more closely together“.
Actually, Yahoo! and Facebook already overlap in various matters. For example, Yahoo! news is shared on Facebook, and the current talks are expected to give desirable results in forging a collaboration on web-based search. Both companies have things to gain from this collaboration. For one, Facebook could use a search engine that would allow its users to navigate the site better, especially as Facebook has the resources that can offer answers to most of the questions people might have. Facebook has more than 1 billion users and this massive amount of account would benefit Yahoo! as well, considering that recently it’s been dwarfed by Google.
This possible alliance could cause a shift in the hierarchy of the “world’s biggest technology companies”. What is more, it may signify the rift in a 10-year deal between Yahoo! and Microsoft, that undermined a condition that Yahoo! search results would be powered by Bing, but the idea didn’t prove to be successful. With the new alliance just around the corner, we will see what it brings to an average computer user pretty soon.